The supply chain spans all movement and storage of raw materials, inventory and finished goods from point of origin to point of sale. As competition in retail grows, retailers are responding by increasing the variety of their products and number of channels, becoming more price-competitive and striving for customer-centricity.
These responses make managing the supply chain more complex than ever. With a vast number of products offered through physical stores, catalogs, websites and the quickly developing m-commerce channel, retailers are utilizing advances in technology to improve supply chain efficiency. Read more »