Rocky Brands

Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names including Rocky®, Georgia Boot®, Durango®, Lehigh®, Creative Recreation® and the licensed brand Michelin®. Rocky Brands is proud to supply footwear to the United States military. 

As a result of the integration between NGC’s PLM and our ERP, our reporting is always in synch. We’re now able to get P.O.’s to our vendors much faster and speed up the entire production process. This has literally taken several days out of the process.

Mary Lorenz
Vice President of Strategy Execution and Process Improvement


Rocky Brands Case Study

Rocky Brands Takes Fashion PLM in New Directions with NGC

Challenge: As a longtime NGC customer, Rocky Brands has worked with NGC on a number of innovations that push the boundaries of fashion PLM. Rocky Brands and NGC recently collaborated on new initiatives that have helped streamline shipping, improved speed to market, and integrated PLM with marketing and e-commerce.

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