In 1922, Ida Rosenthal and Enid Bisset created the original Maidenform® brassiere. It was the first brassiere to give women a natural appearance by shaping the natural contours of the bust.
Since then, Maidenform® Brands, Inc. has become a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. They design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear.
For over 85 years, they have built strong equity for their brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women.
We selected NGC’s e-SPS in response to our need to better track and manage the global sourcing of our products. We expect that NGC’s e-SPS will enable us to get our products to market faster, significantly reduce the number of international air shipments and trips, and help us to better plan and monitor a wide spectrum of activities.