FGL Sports Ltd. is the largest and only national sporting goods retailer in Canada. The Company sells a vast assortment of sports-related products - from athletic footwear to athletic/leisure apparel to the equipment required for performing a favourite sport. FGL Sports merchandise mix includes brand name products together with a large complement of private-branded products.
The Company's attributes can be summarized as emanating from one principal thing - scale. The strategy of using that size to our advantage, influences everything they do. Their banners provide unparalleled value to the Canadian consumer because of our extensive product mix and great price points. They truly have a banner and product offering to suit everyone in Canada. Their strategic focus is a simple one that is easy for all of their 14,000 corporate and franchise employees to embrace. They have a focus on being the best store in town - with a passion for exceptional merchandise, superior customer service and extensive marketing.